In recent years, digital technologies have undergone unprecedented development. During the recent health crisis, this phenomenon has reached a new level. Therefore, we will analyse how our relationship with technology has changed in every aspect between pre- and post-pandemic.
Communication is one of the areas that has undergone enormous upheaval. During the lockdown, people exploited and explored every possible digital solution to connect with friends, family and the world around them. Now many people, regardless of age, know at least one video calling app. The social component is fundamental to the human being. This has pushed us to find alternative ways to stay in touch.
Technology has also helped to fill moments of leisure and free time. So many people have relied on technology for distraction. A clear example of this is the boom in TikTok and the streaming of films and gaming, which has become a mass phenomenon.
Many devices and apps have proved to be crucial for both learning and work. Distance learning has enabled students all over the world to continue their school careers, without running the risk of contagion. Likewise, many workers have also seen smart-working as a convenient way to continue working and producing safely. During this period, digital platforms such as Skype, Zoom and Teams enjoyed unprecedented success.
The way of doing business has also acquired a digital dimension. Through e-commerce sites, users have approached and opened up to the world of online shopping. They can buy anything with a simple click, from the comfort of their sofa. The challenge for brands will now be to understand how these behaviours will evolve, to seize the opportunities and prepare to meet the needs of the new digital consumers.
The pandemic has opened the door to a new era where digital is taking over more and more. We have learned that technology can bring us countless benefits and be the winning solution in times of crisis. This should not blind us to possible negative effects, but this new dimension of existence has become a reality for all of us.
At Magni, we know that the digital space has become just as relevant as the physical one. Thus, we always try to implement the latest technologies to provide the best possible experience.