Stanford University developed this design approach around 2000 in California. It focuses on the user and is based on the designer’s ability to integrate analytical and creative skills. Born in design studios, this new way of designing has soon spread to various sectors.
We could start talking about design thinking, i.e all the questions behind a product or service: why doing it like that? For whom? How to make it happen? These are just some of the questions behind every project. Design Thinking refers to a creative process that gives rise to a design process. The latter aims at answering these questions to solve various problems thanks to an approach based on unusual and original solutions.
This type of design can be described as a journey through various stages. However, at any time it may be required to look back and rethink and question what has been done. This project includes 5 design phases:
- Understanding: the designer must put himself in the shoes of the users he is addressing in order to understand their needs, requirements and demands.
- Definition: once all the necessary data has been collected, it is necessary to outline and define what needs the product or service will have to meet.
- Concept: it is the central phase of the process. A creative search for solutions to the needs defined in the previous phases is carried out.
- Prototyping: this is the step in the process when solutions are put into practice. Design thinking requires the designer to acquire good technical skills to create functional prototypes.
- Testing: once the prototype has been developed, all that remains is to test it in order to collect user feedback.
As can be seen, each phase is closely linked and interact with the others within the process. Clear examples of this interconnection may be the problems concerning the understanding of user needs during the testing phase, or limitations arising in the prototype creation phase which were not foreseen in the design phase.
This results in a design style that is constantly going back over its steps to correct or radically modify some elements. There is never the certainty of creating the perfect product, but new optimised versions are offered each time. Design thinking is an approach that does not end when a product or service is put on the market. The release phase is only the beginning of a close relationship with users.
Magni’s machines, on boards software and production and marketing processes adopt these methodologies to constantly improve the user experience.