We had the pleasure of interviewing Massimiliano Zanigni, Professor of Business Economics at the Faculty of Business Sciences of the Alma Mater Studiorum University of Bologna and a long-standing consultant to Magni Telescopic Handlers, on the subject of Corporate Social Responsibility (C.S.R.) and the company’s position.
What are the challenges facing companies today in terms of C.S.R.?
The scope of C.S.R., Corporate Social Responsibility, as officially defined by the European Community in 2001, is “…the voluntary integration by companies of social and environmental concerns in their business activities and in their relations with their stakeholders…”. In a global market, the concept of stakeholder is also global, and today every company has to take care of its reputation in the eyes of the territory and the community, especially as the latter are becoming increasingly aware and sensitive to the issue of sustainability, both economic and environmental, with repercussions on their consumption choices.
In the development of the C.S.R.’s practices, the need to communicate with a public of stakeholders that, in addition to being more and more nourished in absolute terms, is also becoming the bearer of different needs, has required the tools to prove flexible, capable of adapting the organisation’s responses, while preserving its integrity and neutrality, at least in appearance.
The forms of representation used to disseminate these concepts are crucial in order to draw attention to certain issues and to convey certain messages, with symbolic communication assuming an overriding importance.
How important is it for companies to adopt concrete positions on ethics, environmental sustainability and security?
Today, a company’s competitive strategy is inseparable from its business model and corporate identity, whose structural assumptions include a connoted and distinctive CSR.
Value creation passes through the work ethic, which in turn is based on environmental sustainability, under the health and safety conditions of business activity. These concepts are intrinsic to the value chain, involving all suppliers in a virtuous circle that must master these critical success factors at the supply chain level.
Models for analysing the creation of this type of value are increasingly emerging, based on expert systems for rating the supply chain. From the point of view of synthesis, the formalisation of the CSR means that a few key values can express a complex reality laden with ethical and moral principles that would be difficult to understand through narrative.
What does Magni Telescopic Handlers do to define itself as an ethically sustainable company?
Magni Telescopic Handlers is a successful case study, a company that in little more than ten years of existence has already achieved a clear and distinctive competitive positioning, also in terms of C.S.R. Its business model and business identity are based on solid ethical principles, an internal control system and an organisational set-up designed to support solid compliance & assurance.
The management of unlimited risks (also referred to as “market” risks) and risks to which the Group is exposed (also referred to as “legal” risks) is a feature that is consistent with an appropriate organisational, management and control model in order to prevent and minimise events that could undermine the efforts made over the years. This, together with a management based on a traceable and measurable C.S.R., constitutes a modus operandi of the company that is increasingly oriented towards strengthening the reporting of species through an adequate accountability that, in the coming years, will be characterised by the creation of dedicated information views (with particular reference to its territory): a social report, an environmental report, a gender report, a green accounting, and much more.
What are Magni Telescopic Handlers’ objectives in this respect for the two-year period 2024-2025?
In these two years, Magni Telescopic Handlers aims to perfect the implementation of an appropriate internal control system, as well as an appropriate organisation, management and control model, in accordance with the current regulations on Compliance & Assurance (Legislative Decree 231/2001, Law 262 of 2005, Legislative Decree 81/2008, etc.) and in accordance with the current jurisprudence.
We would like to thank Prof. Massimiliano Zanigni for the time he has dedicated to us and for taking care of such a fundamental issue as the C.S.R. for our company. Magni Telescopic Handlers has always been and will continue to be concerned with the issue of species in a perspective of ethical growth in line with mandatory environmental issues.