Collaboration is key to achieve better results, to push further and to find innovative and unexpected solutions.
The interaction between different people always produces interesting mixes and positive reactions. Thus, Magni and Intergomma have decided to carry out a joint project. We have started an online and offline communication campaign based on our timeless RTH. It focuses on the tyre component which makes Intergomma a key supplier. The objective of this campaign was to dare and break out of the ordinary to put in practise highly unusual ideas for the lifting sector.
This campaign aims at elevating the concept of power by conveying its value in our daily lives. Two concepts have been developed. The first concept presents a couple enjoying an intimate moment while having a romantic dinner at height. The second concept shows a young woman who, in the absence of mirrors, climbs onto a Magni machine to put on her make-up.
These images are filled with passion. Magni is characterised by passion, safety and control that result from choosing high-performance machines and reliable and durable tyres. Finally, we chose a female figure as the protagonist not to enhance the beauty of our machines but to establish the leading role she assigns herself on the basis of her skills, also in the engineering world. As we recently explained in this article, there are many women working in this sector and in our company.
We hope to have aroused your curiosity and to find many likes under the photos of the campaign that will soon be published on social networks and on the Magni Blog. We want to highlight that this brief adventure has strengthen the professional relationship between Magni and Intergomma. We look forward to collaborating again on future projects with a strategic partner such as Intergomma.