Communicating is increasingly synonymous with showing through images. The best choice is to rely on a professional who knows how to foster values and products.
Nowadays, images seem to have replaced words. We have little time and often binge on a lot of information. We quickly scroll through social network feeds to find interesting or amusing stimulus. Photographs and videos play a decisive role in capturing the attention and the mind of our interlocutor. Modern cameras and smartphones allow to take great shots. So why hire a professional?
The answer is simple. A photographer knows what needs to stand out in a photo and therefore can make this selection very quickly. A photographer’s eye is extremely trained and intuitive. This is crucial for corporate photography, which adapts a creative and artistic vision to the company’s communication goals. Photography does not simply show ‘things’ as they appear but reproduces the subject through the eyes of the photographer.
What are the communication trends? What is the contribution of corporate photography?
Communication is increasingly focusing on digital tools. Companies must necessarily take care of their image, starting from their website and social channels. On the web, time and space are drastically reduced. The information flow is so overwhelming that, in order to be noticed, it is not enough just to “be there” but to do so in the right way. Thus, corporate photography becomes the solution to impose and covey an immediate, intuitive and extremely versatile message. Photos leave an imprint on our mind very quickly and can communicate corporate values way faster than words.
In order to be effective, corporate photography must not lie or over-expose a brand, but rather tell its story focusing on its strengths, mission, vision and therefore corporate identity. To achieve the best possible result, it is crucial to hire a professional photographer who knows how to communicate with clients, how to identify the company spirit and display it through the camera lens.
At Magni, we are well aware of the difference between an amateur photograph and a professional one, especially now that images have replaced words and public reactions often depend on the quality and type of photo used. Therefore, corporate photography is considered an essential tool to convey our corporate values.